Alex Hong

Director of Hock Leong Shipping

As the Director of Hock Leong Shipping Sdn Bhd, Alex Hong is a man who has plenty on his hands. Boasting an impressive list of clients which includes the likes of Nestle, Etika Group, Pepsico and Lam Soon Edible Oils, Alex’s company specialises in containerise and breakbulk shipping services from Port Klang (Northport) /Penang/Pasir Gudang to Sabah, Sarawak and Brunei. While his working life demands intense focus as the head of the company, Alex makes sure to let loose by channelling his passion in health and fitness.

We speak about his thoughts on social media and on becoming a gentleman in today’s context in this 2019 interview.

August Man Malaysia is a magazine for the discerning gentleman. In your opinion, what makes a gentleman in this era?

The definition of being a gentleman has certainly changed. Being a gentleman is no longer associated with being a man of high social position and wealth. Money and power alone do not buy class. Instead, various qualities have to be put together in order to achieve that. Among the qualities are, but not limited to, integrity, confidence, effectiveness in communication, fitness and appearance, humble, self- disciplined, mannerism, positivism and wisdom.

What are your thoughts on social media?

From a business standpoint, social media is an impressive tool to increase brand recognition as well as brand loyalty. With the innovation of social media, brands are able to take advantage of it and develop more opportunities for their target audience, as well as improve consumer insight. On a more personal note, social media is a great source of inspiration, allowing many to find information on just about anything. However, if untethered, social media can be a vicious platform that breeds toxicity and jealousy.

What is your mission in life?

My mission in life is to have the most fun I can have in my journey. To live a life with integrity and empathy, and be a positive force in the lives of others as well. There’s bound to be mistakes in life. However, I strive to be the best version of myself that I can be, be it in my career, health and fitness, entertainment, as well as my relationships with family and friends.

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