Founder of FNL PRJCT
Jim Chuah wears many hats. The animation and motion graphic designer is the founder of FNL PRJCT (pronounced Final Project) which you may have come across through various TEDx events: TEDx Shanghai, TEDx Salon: Power of the Mind with (now the late) Kobe Bryant as well as TEDx Petaling Street. Not to mention the big list of clients FNL PRJCT has done projects with, including companies like Grab and Astro. Jim’s creativity isn’t only limited to his designs however, but also informs his dressing, as evident during our photo shoot (also check out his shoes!). In his free time, you can find Jim watching movies or other animations which helps inspire his own ideas, and he also runs or cooks to destress.
We speak to him about FNL PRJCT, and the impacts of the pandemic in this 2020 interview.
Tell us about the reason behind starting FNL PRJCT
Basically my friends and I realised upon graduation and entering the design industry that it’s difficult to convey your own sense of personality or voice through projects and designs, so we wanted to do something different. So me and my partner decided to start our own multidisciplinary independent studio based in Kuala Lumpur in August 2015. We truly believe in the art of purposeful crafting and design that bring ideas to life, and our business some how picked up. We’re now able to work on projects we truly are passionate about and enjoy doing.
Was your business affected by the MCO?
Thankfully we haven’t been that badly hit, as a lot of our projects are digital to begin with, and we’re used to working remotely. Plus, there were a number of clients who needed to convert their on-ground activations into animations and such, being unable to do shoots physically, so they reached out to us and we were able to deliver results to their liking.
What’s the current project you’re working on?
We’re currently working on some internal projects and self initiatives, focusing on what we’re each good at and developing our skills. Also, we’re reaching our five year anniversary soon, and we’re hoping to pivot our business into other directions and hopefully bring a positive change to the market post-pandemic.